About Gene Price Motorsports
Gene Price Motorsports didn’t have the same story book beginnings of a lot of race teams. It wasn’t started in
go-karts and built up to what it has become today, which is one of the top NASCAR K&N Pro Series West
operations and a booming motorsports business.
No, Gene Price Motorsports really started on a whim.
Gene Price had owned a Super Late Model team for a couple of years, running primarily at Irwindale Speedway.
Greg Pursley was the team’s crew chief.
Then, a simple question put the future into motion.
Greg, a former NASCAR Weekly Racing Series National Champion, asked Gene if he could drive one of the
team’s backup cars in the Super Late Model portion of the 2007 NASCAR Toyota All Star Showdown. Price
granted Greg this wish, and Greg promptly went out to the track and won, which Gene thought was “pretty
cool.”
At that point, Gene was planning to sell everything and get out of racing. At the same time, he was in the
process of selling his personal business, building himself a new home on the river and getting ready to enjoy
the perks of retired life.
But in early 2008, Gene got a call from Greg telling him that he had bought a West Series car and wanted
to run a limited schedule, but needed a little help along the way to do so. So Gene helped his former crew
chief and Showdown-winning driver get everything he needed to run at Phoenix in April of 2008. Greg proved
that he had what it took to be successful once again, running up front before something broke on the car.
As a gesture of thanks, Greg stopped by Gene’s house on his way home. Soon after that, Gene Price
Motorsports returned.
Greg headed to another West Series event, this time in Iowa, and Gene went along. That got the racing bug
back in Gene and the rest, they say, is history.
The team began to buy some cars, a hauler and moved into a new shop in Parker, Arizona.
But Gene didn’t want to just be a race team. He was looking to do more for the racing community. So in
addition to the race team, Gene Price Motorsports expanded to include a full-service race shop that provided chassis work, a parts store and support to local race tracks.
Gene Price Motorsports even sponsors a Late Model Series of events that race at both Lucas Oil I-10 Speedway and Havasu 95 Speedway.
It took little time for Gene Price to realize that he is not the kind of guy can really retire. Instead, racing and winning with his own team, along with supporting and helping out local racers, is what he truly loves to do and what keeps him busy.
